About Us

The Premier Choice Group was originally set up in 1996 with the aim to offer a truly independent personal service to both individual and corporate clients, primarily on health insurance matters. Since then we have successfully expanded, mainly thanks to personal recommendations of our satisfied clients who appreciate our personal touch and ability to offer an open and honest view.

Over time we have built longstanding relationships with over 40 insurers, really cementing our independent status. We have a true partnership approach to our insurer relationships and this directly benefits our customers, who are at the heart of everything we do. Not only does this ensure you receive the best value for money it also displays our great reputation within the industry. We are authorised and regulated by the Financial Conduct Authority (FCA) and are members of the Association of Medical Insurers and Intermediaries (AMII).