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Meet the Team

  • Ann Daniels

    Chief Executive Officer

    Ann started work at HSBC Bank plc (previously Midland Bank Ltd) aged 16  where she was trained to provide excellent customer service – training which has stuck with her throughout her career. At HSBC Ann worked her way up the career ladder to Commercial Banking Manager and then Premier Relationship… read more »

  • Helen Franklin

    Chief Operating Officer

    Helen has been with Premier Choice since the company was formed in 1996, originally as a partner to the general insurance brokers Helen was working for. Premier Choice grew and when the general broker was taken over by a consolidator in 2004 Helen took the decision to move across and… read more »

  • Claire Ginnelly

    Managing Director

    Claire Ginnelly has been in the private medical insurance industry since 1991. All of her experience has been gained working for large insurance companies managing the distribution of health insurance products through intermediaries and brokers. Since 2001, Claire has held senior positions within Standard Life Healthcare, as Head of Intermediary… read more »

  • Tom McGuinness

    Sales Director

    Tom has worked in the healthcare industry for almost 20 years, having previously worked for Royal & Sun Alliance’s Direct Sales Force. Tom joined the Premier Choice Group in January 2003 as an Area Sales Manager and by late 2005 he had been promoted to the role of HR &… read more »

  • Les Schroeter

    Head of Individual Protection

    Les’s objective is to help the clients of Premier Choice Group, minimise if not eliminate, the financial, personal, and physical struggles that beset many, when unfortunately they experience a disabling illness, or death occurs unexpectedly. As Head of Protection he supports and encourages the whole team to make our clients… read more »

  • Stephen Ellis

    Head of Employee Benefits

    Stephen joined Premier Choice in 2006 and heads up our Employee Benefits Division looking after the Group Risk requirements of over 250 employers. As part of his role he provides training and guidance to our salesforce for employee benefits planning. He joined the financial services industry in 1985 with Scottish… read more »

  • Adam Paice

    Principal - Medical & Life Solutions Ltd - Appointed Representative of Premier Choice Healthcare Ltd.

    As Head of International Sales for The Premier Choice Group I help guide SME and Corporate clients through the maze of International Insurer products and services, often tailoring specific product solutions to suit our client’s exacting requirements. We advise clients wherever they may be going to live or work abroad… read more »