Ann Daniels

Chief Executive Officer

Email: anndaniels@pch.uk.com


Before she joined Premier Choice in 2006, Ann had 30 years’ experience at HSBC bank where she was trained to provide excellent customer service – training which has stuck with her throughout her career. Having spent time working as a Commercial Banking and Premier Relationship Manager, where she worked closely with clients to provide the services to help their business flourish, Ann relished being able to make a difference to peoples’ lives and businesses.

Ann joined Premier Choice as Finance Director and her role expanded as the Company grew. In July 2013 she was appointed CEO – a role she took on with the aim of “making a difference”. She says, “Premier Choice Group has a great team working together as one, so we look forward to continued growth and being very successful in the future.”

Ann does not like sitting around in her spare time, she does lots of walking and cycling, some of which has been for charity. In 2009 she climbed Kilimanjaro to raise funds for a local hospice in memory of her mother, and for five years running undertook a three-day cycle challenge in France and the surrounding countries for the same charity. Ann is always on the lookout for her next challenge, but now has a lovely distraction by way of her wonderful grandchildren she loves to spend time with.